How Digidarts Turned Cello World's D2C Store into a Scalable Growth Engine in Just 12 Months
About the Campaign
Background
Cello World is one of India's most trusted household and lifestyle brands, with a rapidly expanding D2C portfolio across hydration, kids' products, kitchenware, appliances, and home essentials. As the Shopify business scaled, the challenge shifted from simply driving traffic to building a sustainable acquisition engine that could consistently grow new customers, identify hero products, and maximize return across Meta and Google.
Digidarts partnered with Cello World to build a full-funnel performance marketing framework focused on profitable customer acquisition, creative intelligence, SKU-level optimization, and long-term D2C growth.
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Objective
To build a scalable, profitable D2C growth engine by:
- Growing Shopify orders and new-customer acquisition consistently
- Building a full-funnel Meta and Google Ads ecosystem
- Identifying high-performing products, creatives, and geographies for scale
- Improving platform efficiency while establishing a repeatable D2C growth engine
Our Approach
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